I took inspiration from this album by the Kings Of Leon 'Youth and Young manhood' which is very simple which is similar to mine with its whit background, simple font and grey scale imagery.
My target audience is a youthful, mixed gender audience aged between 14-25 as this is the age range that Bloc-party's music appeals to as Ive established earlier and I feel it would appeal to them as its simple to understand and the connotations of love and breakups with the black and white image of the couples hands parting over a train track clearly illustrates strong feelings of lost 'love' which is a very common experience which my audience would most likely be able to relate to at this age. I also feel that the image being manipulate to black and white creates more of an effective result with the contrast of black, white and grey shades along with the feeling that love has gone and this was an old feeling of the past. The white frame around the picture I feel creates a focus as it draws your eyes into the image and also makes the grayish/black colour of the font stand out against the white framing too. The Bands font i feel creates almost a signature for the band i feel my audience would relate to easily with their distinct font. It reflects again originality and individuality which is a main ideology of my band and the broken, distorted edges of font could almost show a feeling of trying to break the mould and escaping from generic forms which could reflect how they see their music as less mainstream and more independent. The name of the band i feel is creative, catchy and questions the audiences minds as the words almost contrast one another and it doesn't quite make sense. This could reflect again the abstract themes of the band and the way their lyrics can be interpreted in many different ways and don't always make clear sense. I feel the font of the song name 'So Here We Are' also successfully creates a personal feeling through the child like handwriting which would also relate to my target audience. It could also reflect the personal thoughts and feelings of the band and how they can relate to their lyrics and their own personal experience.
The right inside i chose to continue the theme of simplicity in white and the same fonts from the front to still create that relationship of the font and the band. I did this t also remind the consumer of the band and the album name to further establish that. The center inside image which is shown underneath the teeth which hold CD 1 in place is of the band. This so that when the audience take the CD away it reveals the band behind the production of the music and lyrics. This image again follows the theme of black and white and makes them look rather sophisticated but also could reflect the retro elements of punk revival and new wave music from the 80's era that is can be used within some of their tracks. The way the band is positioned is deliberately constructed too as it has the main singer at the front which shows his central role and strong dominance within the group and also the audience will be attracted to his good looks and dress sense. Then the bass guitarist and keyboard player are either side of the lead singer to show their unity as a trio group but also how their role is less sufficient as they don't sing and just play the accompanying music in the background. Elements of their clothing further more add create the mise en scene of music and the indie genre. The lead singer has a pair of retro head phones round their neck to suggest their love for music and relation to it. The lip piercings and longish styled hair( on all of the band members) creates a rouged, messy look to again create an typical indie fashion look. The lead singer is also wearing a solitary styled jacket which could reference to an 80's retro band of Adam and the ants. One of them is wearing bracelets which is again common amongst indie fashion as they wear feminine elements like this and skinny jeans. Also the other band member is wearing a retro ghost busters t-shirt which again relates to a classic retro item and it is very popular to see band members wearing iconic, vintage tops whilst performing. The pose and facial expression of the band members on this particular photo is very serious and could reflect their strong youthful image. Also it could suggest how passionate and serious they are about their music. I felt lastly that the background of a brick wall suggest an urban, modern environment that they live in to suggest their roots of been an unsigned local band. It could also reflect the brick walls used in my music video in the train station and continue the theme and could show how in society youths feel trapped in between boundaries and 'brick walls'.
The inside left image is again underneath the CD which again is of the band. It is taking against the same brick wall to create continuity for the audience and also in black and white to continue the colour scheme of the digi pack right the way through. The band however in this image are shown very natural and themselves sharing a joke between one another and laughing. This i feel contrasts effectively with the arrangement and seriousness of the previous band image. It is also effective for the audience as they get to see the real characters and personality's behind their star image and it breaks the boundaries of their star status's, therefore creating a friendly relationship with the audience. It could also reflect their strength and happiness together as a band which the audience always wish to think. Even though a lot of bands experience fall outs under the pressure and stress of fame, i thought it would be nice to show this fun side to their images as a band.
There is also a page devoted to the band saying thank you which again is another convention i followed of albums in generally. The audience would like to read this as fans want to know more about the band, who they work with and the support they have. I also created a religious comment about thanking god, which i feel breaks and challenges the conventions of indie bands instead as they aren't normally religious. However i got my inspiration from again Kings Of Leon who worship god and thank him on their album covers. I also thought it would create a good feeling about the band and create a wholesome image for the band, contrasting with all the stereotypes of their music and image which could reflect how no matter who you are you can believe.
I created two spines identically to create a continuing pattern and used a black background with white font this time to reverse it and create variety but still within the same theme for the bands name and album name. This is also helpful for the consumer as it stands out more if it were to be a real product on their shelf and the name would be easily recognisable on the spine and they can relate to what album it is immediately.
Lastly the back cover i am really pleased with as it continues the themes of train tracks from the front cover but doesnt include the peoples hands to signify that love has gone and just like my music video her train has left an empty track like this one. I am very passionate about the picture, i feel it creates a lonely feeling, it has different tones, shadows and textures which add to this emotion of emptyiness and the never ending train track could reflect the progression of life and how you never quite know whats round the corner. It also can suggest that band's music is ever changing and takes you on a journey whilst you listen to it far away from reality. The actual song tracks are aligned along the side so that the image becomes the main focus of the cover. They are in a white plain fault so that they stand out but do not detract the audiences eye to much away from the image. The names of the tracks are a mixture of original songs created by me and already existing songs. I have chosen short, catchy song names that will be memorable amongst an audience and highlight the main theme of the song too and put the the track 'So Here We Are' at the top as again it is conventional for albums to have their hit song or the name of album song at the top. I noted what was on each CD (the album tracks on one and the music video on the DVD) I also included the necessary conventions of a bar code, copyright information created by myself and my own original record company name and logo.
So overall I am very pleased with my digi pack as its very conventional to its genre and I feel would be successful if it were to be an actual product on the market.
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